Privacy policy

Last updated: July 30, 2026

This Privacy Policy describes how TINYL Co., Ltd. (“TINYL,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes your personal information when you visit, use our services, or make a purchase from tinyl.co.jp and any related webpages, communications, or services that link to this Privacy Policy (collectively, the “Services”).

Please read this Privacy Policy carefully. By using the Services, you acknowledge that your personal information will be handled as described in this Privacy Policy.

1. Who We Are

The Services are operated by:

TINYL Co., Ltd. / TINYL株式会社
1-12-4 Ginza, Chuo-ku
N&E BLD. 6F
Tokyo 104-0061
Japan

Email: support@tinyl.co.jp

For the purposes of applicable data protection laws, TINYL Co., Ltd. is generally responsible for determining how and why your personal information is processed in connection with the Services.

2. Personal Information We Collect

The personal information we collect depends on how you interact with the Services.

Information You Provide to Us

We may collect information that you provide directly to us, including:

• Your name;
• Email address;
• Telephone number;
• Billing address;
• Shipping address;
• Account login information, where applicable;
• Order details and purchase history;
• Product registration or serial number information;
• Communications you send to us;
• Customer support, return, repair, replacement, and warranty information;
• Photos or videos submitted in connection with a product or support request;
• Reviews, survey responses, or other feedback;
• Marketing preferences; and
• Any other information you choose to provide.

Order and Payment Information

When you place or attempt to place an order, we collect information necessary to process the transaction, including:

• Products ordered;
• Order number;
• Billing and shipping information;
• Payment method;
• Transaction amount;
• Payment status; and
• Limited payment-related identifiers provided by our payment service providers.

Payments are processed by Shopify and other authorized payment service providers. TINYL does not ordinarily receive or store your complete credit card number or full payment credentials.

Information Collected Automatically

When you visit or interact with the Services, we and our service providers may automatically collect certain information, including:

• Internet Protocol address;
• Browser type and version;
• Device type and operating system;
• Language and time-zone settings;
• General or approximate location derived from your IP address;
• Pages and products viewed;
• Links or buttons selected;
• Referring website or search information;
• Date and time of access;
• Shopping-cart activity;
• Checkout activity;
• Information about how you navigate and interact with the Services; and
• Cookie, pixel, tag, software-development-kit, or similar technology identifiers.

We may refer to this information collectively as “Usage Data.”

Information We Receive from Other Sources

We may receive personal information from third parties that assist us in operating our business, including:

• Shopify;
• Payment processors;
• Shipping carriers and fulfillment providers;
• Customs and logistics service providers;
• Marketing and email service providers;
• Analytics providers;
• Advertising platforms, where enabled;
• Customer support and repair partners;
• Retailers, distributors, or crowdfunding platforms where relevant; and
• Fraud-prevention and security service providers.

3. How We Use Personal Information

We may use personal information for the following purposes.

Providing Products and Services

We use personal information to:

• Process and confirm orders;
• Process payments;
• Arrange delivery and customs clearance;
• Provide shipping and order-status updates;
• Create and manage customer accounts;
• Provide invoices and transaction records;
• Process cancellations, returns, refunds, repairs, and replacements;
• Provide product support and troubleshooting;
• Administer warranties; and
• Fulfill other requests relating to your purchase.

Communicating with You

We may use your contact information to:

• Respond to questions or customer support requests;
• Send order confirmations and delivery updates;
• Provide important product, service, safety, warranty, or policy notices;
• Communicate about returns, repairs, replacements, or refunds; and
• Follow up on requests or unresolved issues.

Improving the Services

We may use personal information to:

• Understand how customers use the Services;
• Improve website functionality and usability;
• Improve our products and customer support;
• Analyze sales and customer trends;
• Test new features;
• Diagnose technical problems; and
• Measure the effectiveness of our website and business activities.

Marketing and Advertising

Where permitted by applicable law, we may use your information to:

• Send marketing emails about TINYL products, releases, promotions, or events;
• Personalize marketing communications;
• Measure engagement with our marketing;
• Create advertising audiences; and
• Display advertising that may be relevant to your interests.

Where consent is required, we will conduct such activities only after obtaining your consent.

You may unsubscribe from marketing emails at any time by selecting the unsubscribe link included in the message or by contacting us at support@tinyl.co.jp.

Unsubscribing from marketing communications will not prevent us from sending necessary transactional or service-related messages.

Security and Fraud Prevention

We may use personal information to:

• Detect and prevent fraud;
• Verify transactions;
• Identify unauthorized account activity;
• Protect customers, TINYL, and third parties;
• Maintain website and payment security;
• Investigate suspicious orders or claims; and
• Enforce our terms, policies, and legal rights.

Legal and Administrative Purposes

We may use personal information to:

• Comply with legal, accounting, tax, customs, and regulatory obligations;
• Respond to lawful requests from courts, regulators, law-enforcement authorities, or government agencies;
• Establish, exercise, or defend legal claims;
• Resolve disputes;
• Maintain business and financial records; and
• Protect our legal and commercial interests.

4. Legal Bases for Processing

Where applicable law requires us to identify a legal basis for processing personal information, we may rely on one or more of the following:

Performance of a Contract

We process personal information when necessary to:

• Process your order;
• Receive payment;
• Deliver products;
• Provide customer support;
• Process returns and refunds;
• Provide warranty or repair services; and
• Fulfill our contractual obligations to you.

Legitimate Interests

We may process personal information where necessary for our legitimate business interests, including:

• Operating and improving the Services;
• Providing effective customer support;
• Securing our website and transactions;
• Preventing fraud;
• Understanding customer demand;
• Managing our business;
• Protecting our legal rights; and
• Conducting appropriate marketing activities.

We consider the potential effect on your rights before relying on legitimate interests.

Consent

We may rely on your consent for certain activities, including:

• Non-essential cookies;
• Certain analytics technologies;
• Targeted advertising technologies; and
• Marketing communications where consent is required.

You may withdraw your consent at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

Legal Obligations

We may process and retain personal information when required to comply with:

• Tax and accounting laws;
• Customs requirements;
• Consumer-protection obligations;
• Product-safety obligations;
• Court orders;
• Regulatory requirements; and
• Other applicable laws.

5. Cookies and Similar Technologies

We and our service providers use cookies, pixels, tags, local storage, and similar technologies to operate and improve the Services.

Cookies may be used for the following purposes:

Strictly Necessary Cookies

These cookies are required for essential website functions, such as:

• Shopping-cart operation;
• Checkout;
• Payment processing;
• Account login;
• Security;
• Fraud prevention; and
• Saving privacy preferences.

The Services may not function correctly without these cookies.

Functional Cookies

These cookies help remember your choices and improve your experience, such as your language, region, or display preferences.

Analytics Cookies

These cookies help us understand:

• How visitors use the Services;
• Which pages and products are viewed;
• How customers move through the website;
• Whether technical errors occur; and
• How website performance can be improved.

Advertising Cookies

Where enabled, advertising cookies and similar technologies may be used to:

• Measure advertising performance;
• Limit repeated advertisements;
• Understand whether an advertisement led to a visit or purchase;
• Create or identify advertising audiences; and
• Provide advertising that may be more relevant to you.

Where required by law, non-essential cookies will not be activated until you provide consent.

You can manage applicable cookie preferences through the Cookie Banner or privacy controls available on the Site. You may also configure your browser to block or delete cookies, although doing so may affect certain functions of the Services.

6. Shopify

Our online store is hosted and powered by Shopify.

Shopify processes personal information to provide its commerce platform, checkout, payment, security, analytics, and related services to us.

Information you submit through the Services may be processed by Shopify and its affiliated companies or service providers in countries other than your country of residence.

Shopify’s handling of personal information is also governed by its own privacy documentation.

Depending on our Shopify settings and your region, Shopify may provide privacy controls relating to cookies, personalized services, advertising, or certain forms of data sharing.

7. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients when reasonably necessary.

Service Providers

We may share personal information with companies that provide services on our behalf, including:

• Ecommerce hosting providers;
• Payment processors;
• Fulfillment centers;
• Warehouses;
• Shipping carriers;
• Freight forwarders;
• Customs brokers;
• Customer support providers;
• Repair and after-sales service providers;
• Cloud storage and information-technology providers;
• Email and marketing providers;
• Analytics providers;
• Advertising platforms, where used;
• Fraud-prevention providers;
• Accounting and tax advisers;
• Legal advisers; and
• Other professional service providers.

These recipients may process personal information only for the purposes of providing services to us or as otherwise permitted by law.

Business Partners and Sales Channels

Where an order, campaign, or support request involves a retailer, distributor, crowdfunding platform, or other authorized sales partner, we may share relevant information with that partner to:

• Confirm an order;
• Fulfill a reward or purchase;
• Arrange delivery;
• Provide customer support;
• Process a refund or replacement; or
• Resolve a dispute.

Legal and Regulatory Disclosures

We may disclose information where we reasonably believe disclosure is necessary to:

• Comply with applicable law;
• Respond to a lawful request;
• Protect the rights, safety, or property of TINYL, our customers, or others;
• Detect or prevent fraud or unlawful activity; or
• Establish, exercise, or defend legal claims.

Business Transfers

If TINYL is involved in a merger, acquisition, financing, restructuring, sale of assets, insolvency, or similar transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

At Your Direction

We may disclose information to third parties where you instruct us or consent to the disclosure.

8. International Transfers

TINYL is based in Japan and operates internationally.

Your personal information may be transferred to, stored in, or processed in Japan and other countries where Shopify, payment providers, logistics providers, cloud-service providers, support providers, or other partners operate.

These countries may have privacy laws that differ from those in your country of residence.

Where required by applicable law, we use recognized safeguards for international transfers, which may include:

• Adequacy decisions;
• Standard contractual clauses;
• Contractual data-protection obligations;
• Consent, where legally permitted; or
• Other lawful transfer mechanisms.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The relevant retention period may depend on:

• The nature of the information;
• The purpose for which it was collected;
• Whether you have an active customer relationship with us;
• Warranty and customer-support requirements;
• Fraud-prevention needs;
• Tax, accounting, customs, and legal requirements;
• Limitation periods for legal claims; and
• Whether a dispute or investigation is ongoing.

For example, order and transaction records may need to be retained for several years to comply with accounting, tax, warranty, consumer-protection, or other legal obligations.

When information is no longer reasonably required, we will delete, anonymize, or otherwise dispose of it in accordance with applicable law and our operational procedures.

A request to delete personal information may not require us to delete information that we are legally required or otherwise lawfully permitted to retain.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against:

• Unauthorized access;
• Accidental loss;
• Improper use;
• Alteration;
• Unauthorized disclosure; and
• Destruction.

However, no website, electronic transmission, payment system, or data-storage method can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of any account credentials and for notifying us promptly if you believe your account or personal information has been compromised.

11. Your Privacy Rights

Depending on where you live and the laws applicable to you, you may have the right to:

• Request access to personal information we hold about you;
• Request a copy of your personal information;
• Request correction of inaccurate or incomplete information;
• Request deletion of personal information;
• Request restriction of certain processing;
• Object to certain processing;
• Request portability of certain information;
• Withdraw consent where processing is based on consent;
• Object to or opt out of direct marketing;
• Opt out of certain targeted advertising or data-sharing activities;
• Request information about recipients of your information; and
• Lodge a complaint with an applicable privacy or data-protection authority.

These rights are not absolute and may be subject to legal conditions, exceptions, identity-verification requirements, or limitations.

To exercise a privacy right, contact us at:

support@tinyl.co.jp

Please include sufficient information for us to identify you and understand your request. We may ask you to verify your identity before completing the request.

We will not discriminate against you for exercising a privacy right provided by applicable law.

Where legally permitted, an authorized representative may submit a request on your behalf. We may require evidence of the representative’s authority and verification of your identity.

12. European Economic Area and United Kingdom Residents

If you are located in the European Economic Area or the United Kingdom, you may have rights under applicable data-protection law, including rights of:

• Access;
• Rectification;
• Erasure;
• Restriction;
• Objection;
• Data portability; and
• Withdrawal of consent.

You also have the right to object at any time to the use of your personal information for direct marketing.

You may lodge a complaint with the data-protection authority in the country where you live or work, or where you believe a violation occurred.

We encourage you to contact us first so that we have an opportunity to address your concern.

13. Marketing Communications

Where permitted by law, we may send marketing communications concerning TINYL products, promotions, campaigns, events, or services.

You can stop receiving marketing emails by:

• Selecting the unsubscribe link in the email; or
• Contacting support@tinyl.co.jp.

We may continue to send non-marketing communications that are necessary for your order, account, warranty, safety, repair, refund, or customer-support request.

14. Automated Fraud and Risk Screening

Shopify, payment processors, and fraud-prevention providers may use automated tools to identify transactions that present a potential risk of fraud, unauthorized payment, or other unlawful activity.

Risk indicators may include:

• IP address;
• Device information;
• Payment information;
• Billing and shipping information;
• Order history;
• Transaction patterns; and
• Information supplied by payment or security providers.

Orders identified as potentially high risk may be reviewed, delayed, canceled, or subject to additional verification.

Where applicable law gives you rights relating to significant decisions made solely by automated means, you may contact us to request further information or human review.

15. Children’s Privacy

The Services are intended for a general audience and are not directed to young children.

We do not knowingly collect personal information directly from children below the minimum age required under applicable law without appropriate authorization from a parent or guardian.

If you believe that a child has provided personal information to us improperly, please contact support@tinyl.co.jp. We will review the request and take appropriate action.

16. Third-Party Websites and Services

The Services may contain links to third-party websites, platforms, social-media services, or applications.

TINYL does not control the privacy or security practices of those third parties. Their handling of personal information is governed by their own privacy policies and terms.

We recommend reviewing the applicable third-party privacy policy before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our business or Services;
• New products or features;
• Changes to the service providers we use;
• Changes to our privacy practices; or
• Legal, regulatory, security, or operational requirements.

When we update the policy, we will revise the “Last updated” date at the top of this page.

Where required by law, we will provide additional notice or obtain consent before applying material changes.

18. Contact Us

For questions about this Privacy Policy, our privacy practices, or your personal information, or to submit a privacy request or complaint, please contact:

TINYL Co., Ltd. / TINYL株式会社
1-12-4 Ginza, Chuo-ku
N&E BLD. 6F
Tokyo 104-0061
Japan

Email: support@tinyl.co.jp

We will review your request and respond in accordance with applicable law.